Government Research Paper Example | Topics and Well Written Essays - 750 words

Government - Research Paper Example Trying Jones in the states court will also attract a maximum sentence unless he pleads guilty whereas the federal court has comparative leniency of federal rules regarding wiretaps and informants which give Jones the possibility of a minimal sentence compared to the former. The fact that he helped with the collecting of evidence to build cases against Smith and Thompson should influence the severity of his sentence in a federal court. Therefore it is my recommendation that once again a federal court is more beneficial because Jones’ actions of helping collect evidence will sway the judges or jury in a federal court. This will go a long way in helping future informants co-operate because they see that there snitching on the others is beneficial to them (Winnfred, 2011). Since no previous records have been found on Smith, the recommendation is to file the case in the Sedgwick County District Court. Smith should be charged with possession and trafficking as a first offender. The prosecutor should consider cutting a deal with Smith which will see the reduction of his sentence in exchange for him informing on his suppliers. ... The federal courts also need to issue a warrant to search all of Thompson’s premises. Secondly the federal courts offer greater harsher penalties for drug related offences that help deter people from future trafficking. According to 1993 statistics from the Department of Justice, the average federal sentence for selling powder cocaine was 79 months; the average for trafficking in crack cocaine was 141 months. Since Thompson seems to be a big time dealer he faces a harsher sentencing. Thompson should also be offered a deal just like Smith by the prosecutor where he faces a less harsh sentence if he is to inform on his suppliers (Harris 2007). The federal courts also offer an avenue for liaising with other courts in other states and other countries unlike the state courts in the event that Thompson’s suppliers are from different states or countries. Since Jones’ testimony is key to prosecuting Thompson, the prosecutor should make it clear to the judge that in no wa y should Jones’ previous convictions influence the decision made by the court in the trial against Thompson. He should still be viewed as a credible witness despite his selfish reasons in informing on Thompson. Looking at the federal law in the United States, there is no full reception statute provided on the level of federal law that spearheaded common law and therefore giving power to federal courts to fabricate precedents that were deemed legal. Federal courts culminate from the federal constitution together with the federal Judicial Acts. On the other hand, people have come to accept the fact that the earlier inhabitants of the United States, by their action of bestowing â€Å"judicial authority† into the highest court of the land

Air Passenger Duty Essay Example | Topics and Well Written Essays - 2000 words

Air Passenger Duty - Essay Example The price-quantity equilibrium with APD =  £11, is shown by points A and B in Fig: 1. The fare that the consumers pay is given by Pd1 and the amount that the sellers receive is shown by Ps1. The difference between these two prices, given by AB (=  £11), is collected as the duty fee per unit by the government. The equilibrium supply of the short-haul trips is Q1. Now with the hike in APD, demand curve falls further to D2. As again, the vertical distance between D2 and D0 is  £12. The new equilibrium quantity and prices are now given by the points C and D. Fares that the buyers pay is now Pd2 and the sellers receive as much as Ps2. Again the difference between these two prices, i.e. CD (= £12) is taken as the duty fee per unit by the government. The equilibrium quantity of short haul trips now reduces to Q2. Thus the entire effect of this decision can be summarised below: From the society’s point of view the dead weight loss from the taxation also rises. With APD =  £11, it is equal to the area of the triangle ABE, but with the hike of  £1 in APD, the dead weight loss will be equal to the area of the larger triangle CDE. Hence the deadweight loss or the loss in social welfare accumulates with this decision (Mankiw, 2008, p. 164). Thus the buyers’ price will rise exactly by the hike in the rate of tax, i.e.  £1, only if Ed = 0, which means the price elasticity of demand is equal to zero which further means that the demand curve is vertical and perfectly inelastic. In case of perfectly inelastic demand the buyers will not try to look for alternatives even if the price of that commodity rises. They will not try to shift their consumption to elsewhere very easily. Producers will, in such cases, try to take advantage of buyers’ strong inclination towards their product. They will pass the entire burden of increased taxes onto the buyers successfully. Thus if the demand is perfectly inelastic, buyers have to bear the entire burden of

Preferred language style Essay Example for Free

Preferred language style Essay Hypoglycemia is a condition in which the glucose level present in the blood drops to a level below the normal range. It can develop both in type 1 diabetes mellitus and type II diabetes mellitus. Frequently, this is a very severe health issue in diabetics and has severe effects. The physician may be able to identify and treat diabetic ketoacidosis and diabetic non-ketotic coma early, but hypoglycemia turns out to be a serious problem as it is often not recognized in diabetes. In certain cases, hypoglycemia occurs suddenly, and by the time one recognizes that they are hypoglycemic; it may be too late to take control of the situation. If hypoglycemia is left untreated for a long time, especially in a diabetic, the chances of permanent brain damage are very high. Hypoglycemia is also associated with several cardiovascular disorders such as heart attacks, stroke, cardiac failure and arrhythmias, myocardial ischemia, etc. In elders, the risk of losing consciousness and developing seizures is especially high. Associated injuries that develop during the hypoglycemic-associated complications such fractures, injuries to the legs, etc, may be especially problematic to heal in diabetics. Hypoglycemia in elders is responsible for causing visual and coordination problems. In elders, hypoglycemic symptoms are often perceived as symptoms of ischemia, both by the relatives and the healthcare professionals. This difficulty in recognizing the symptoms worsens the outcome of the disorder. As age increases, the symptoms of hypoglycemia become less severe, and are often altered by the addition of certain atypical symptoms and the absence of the regular ones. In younger individuals, physical symptoms of hypoglycemia develop earlier than that compared to loss of cognitive functions. Hence, the individual may have sufficient time to treat the condition. Besides, if the glucose levels in the blood fall to a very low level, it cannot be restored to normal by administering glucose orally. Usually a close relative or the spouse can recognize the symptoms of hypoglycemia by noting that the patient looks at a distance or demonstrates several other symptoms such as repeated blinking, loss of speaking skills, deep breathing, aggressiveness, etc. It may be considered that individuals with greater control over their diabetes are also in good control of hypoglycemia. Hypoglycemia can occur during fasting and even after consumption of food (as a reactionary mechanism). Hypoglycemia can occur following several drug therapies such as along with steroids, beta-blockers, ethanol, insulin, disopyramide, etc. Hypoglycemia can evidently lead to neuroglycemia. Although, 50 mg/dl of blood is considered to be hypoglycemia, symptoms are produced at 40 mg/dl, and coma and seizures frequently occur at 20 mg/dl. As hypoglycemia can occur frequently and has a high rate of mortality as well as morbidity, the importance of identifying and treating it should be explained to the patient and his/her relatives. The individual should be warned of the symptoms that could develop during the mild (confusion, light-headedness, etc), moderate (headache, behavior alternations, etc) and serious (seizures, coma, unconsciousness) stages of hypoglycemia. The individual should also be told of the situations in which hypoglycemia can commonly develop such as excessive consumption of anti-diabetic medications, excessive use of insulin, reduced consumption of foods, additional exercises or physical activity, alcohol consumption, etc. The individual should be advsied of the hypoglycemic symptoms that can develop during sleep (such as sweating, nightmare, hunger, etc). Thus it can be seen that hypoglycemia is a frequent complication especially in diabetes. It should be adequately controlled utilizing some simple precautions. In case the individual develops hypoglycemia, immediate recognition and emergency treatment is essential in order to prevent the development of neuroglycemia and serious complications like permanent brain damage. References: Boyle, P. J. (2000). Hypoglycemia, In. Leahy, N. L. , Clark, N. G. , and Cefalu, W. T. (Ed. ), Medical Management of Diabetes Mellitus, New York: Marcel-Dekher. Mangione, R. A. (1996). Recognition and Management of Hypoglycemia, Retrieved 14 Janaury, 2007, from US Pharmcist Web site: http://care.diabetesjournals.org/cgi/content/full/28/12/2948

Market Strategy Of Titan Watches

Market Strategy Of Titan Watches During late 2008 and 2009 confidence of consumer fell and people became more aware about their spending in watches and jewellery has not been immune to the economic climate. During 2005 jewellery and watches market grew by 10 % were it reaches to  £4.8 billion in 2010 and over next five year Mintel forecasts is 11%growth in watches and jewellery market. Hence 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men dont have thinking about what to wear as women do, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rapid increase in gold prices and recession change many consumers mind to buy silver instead of gold, this trend is rising to nearly three in ten women with almost one in five people wearing silver jewellery than gold; particularly young people aged 15-24. Now days Consumers are willing to experiment and try new looks with little minimising their bank balances which means many costume jewellery items are affordable and easy disposable without denting their bank balance. Young aged under-35 is more open to pay large amounts for watches these are consumers who do not wear jewellery to express their individuality or to show their consumer spending power. As the research has should that 86% of consumers wear a watch, were 40% only buy a new watch when their old watch is broken. The new reason for purchase a watch could be watchs main function with health benefits as a new way of helping the consumer. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Why buy me. Can be better explain by to fend off the competition by constant innovation, reinvigorate, recalibrate, update. Many brands and companies are continuously renovating their business and holding positioning themselves for growth. Positioning able offerings for brands and availability of product in the market. Several key target groups and users meet their needs as it reaches a certain mode of consumers and delivers benefits to them. Consumer and user are attributed by benefits and product as they are depended on how actual approach of a company or brands position communicates in the market place. As a result positioning or product of a company find one to keep further distance itself from competitors which is based on list of items, but very importantly in six key :, Distribution, Quality, Attributes, Product, Price and Usage Occasions. As compared to earlier times consumerism has undergone a sea change where the consumers are informed about the products. Hence, the market has become customer centric. Understanding the importance of customer is become the structure of business; in effects companies have started in regular basis i.e. repositioning exercise. In the recent times Titian Industries Ltd had a major brand repositioning exercise was planned more in order to provide more to its customers. Now the company holds new position. This study will help to understand the revived positioning strategies of Titan watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out about the loyal customers of Titan watches as they are aware of the new positioning strategies of the company and how they used them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: According to Peter Drucker A business has two and only two basic functions: marketing and innovation To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, now days brand positioning and revitalization strategies have become a business vital part for battling brand erosion. Further heightened for brand repositioning is because of rising cost and high risk connected with launching a new brand in market. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition. Brand reposition has received very importance in the marketing literature and treated as a difference of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and harder actions for repositioning of familiar brand in market. As per Solomon, essential part in the marketing efforts is position strategy because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, in order UNLEARN the brand positioning one must help the customer to know brand repositioning in more difficult than initially positioning. This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and leader in marketing/brand management should develop skill preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: In 2004 and 2008 market report examines the jewellery and watches market in UK were fluctuated and fell by 2.8% and finish at  £4.33 billion in the review report. Large declined in 2008 contribute to the global economic downturn and UK recession which adversely effected nearly all UK industries. The only unaffected by the downturn was the luxury end of the market end, but by the 2008 and 2009 it begun to take effect on it. In recent year the jewellery and watches become increasingly competitive. Although this market have wide range of suppliers and retailers also online retailing have contributed highly for transparent for information on pricing and availability of products. This was a positive trend for small brands that was previously unable to deal with consumer directly. Some larger retailers and few independents have developed their transactional sites to deal with their consumer demand. The product which have high rate of consumer penetration with around a third of the UK population owning piece jewellery and watches. In 2009 downturn in UK economy shows that it will affect all areas of consumer spending and unlikely to show reversal in near future. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest of the stake held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since from the beginning Titan has been positioned as a premium brand, because its high quality products for its customer. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: The company launched first quartz watches to Indian market as its product. The company successfully penetrate the market by this launch, under this strategy came Raga, Classique and Regalia. Classique positioned as style corporate wear that leaves a quiet definite impression and qualities of function. Regalia ranger represent the elegant-wear. Raga is an exclusive watch as positioned. The Raga and silver Raga collection of style, delicate and feminine with each piece unique truly. User Positioning: Titan provides to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being modern and related to present time, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan offer many deals to differentiate its offering on the basis of superior style and attractiveness which is offered by Digital range fastrack. Competitors Positioning: Titan had to encounter the threat with the entry of several foreign watchmakers into the market; most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is position itself as value-for-money (less than Swiss watches and higher than Japanese), by giving attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

The Friendship of Gilgamesh and Enkidu Essay -- The Epic of Gilgamesh,

The Epic of Gilgamesh is a historic story of the king of Uruk, Gilgamesh. The story depicts the short lived friendship of Gilgamesh and Enkidu. The story begins as Shamat the harlot seduces Enkidu and convinces him to go to the city of Uruk and meet Gilgamesh. From that moment on, the two were very close. They planned a trip to the forest of cedars to defeat the monster known as Humbaba so that Gilgamesh could show his power to the citizens of Uruk. However, Enkidu tried â€Å"vainly to dissuade† (18) Gilgamesh in going to the forest. Despite Enkidu’s plead, the two continued on their voyage to the forest where Humbaba lives. Once they arrived, they found the monster and killed him. They cut down trees, â€Å"then Enkidu builds a gigantic door†¦as a gift to Enlil.† (44) Upon their arrival to Uruk, Ishtar the goddess of sex, love and warfare wanted to wed Gilgamesh. In spite of this, Gilgamesh did not feel the same and did not wish to marry her. Ishtar was so upset with the decision of Gilgamesh that she sent down the â€Å"Bull of Heaven† (50) to kill him. The bull ultimately met its’ demise when Gilgamesh and Enkidu killed it. Of all of the events that occurred, the gods were not pleased. After the bull was killed and the cedar trees were cut, Enkidu had to be seen by the gods in council. Thus, the decision that Enkidu must die because of these acts was established. (53) The death of his friend is unreal to Gilgamesh. Thorkild Jacobsen points out that â€Å"†¦it touches him in all its stark reality, and Gilgamesh refuses to believe it.† (Thorkild Jacobsen, â€Å"And Death The Journey’s End,† 191) Gilgamesh goes on to seek eternal life. Death had never been a topic he had to deal with. Jacobsen explains, â€Å"death, fear of death, has become an ob... ...ves after him. There is a measure of immortality in achievement, the only immortality man can seek.† (Jacobsen, 196) The whole reason Gilgamesh takes this journey to search for eternal life is due to the death of Enkidu, with whom he was close with. Before all of the events occurred, Gilgamesh had never thought about the topic of death. It’s as if it never crossed his mind; as though he would live forever. He went through phases along his journey. The first was not accepting reality, the second was fighting for eternal life, and the last was accepting reality. Now, his aspirations for immortality are no longer apparent as he enters the last stage. Works Cited Thorkild Jacobsen, "'And Death the Journey's End': The Gilgamesh Epic" â€Å"The Epic of Gilgamesh,† trans. and ed. Benjamin R. Foster, A Norton Critical Edition, New York: W.W. Norton & Company, Inc., 2001

A Millimeter Too Far: Metastatic Melanoma Essays -- Disease, Disorder

Summary Metastatic Melanoma is defined as the transformation of normal melanocytes due to unregulated growth factors involved in normal cell proliferation. Identifying the altered genes via mutation, deletion or amplification will enable us to find a treatment that is tailored to correct that particular gene. Introduction Melanoma determines skin pigmentation. Neural crest cells give rise to Melanocytes which transfer to the skin and hair follicles during embryonic progression. There are 5 phases in which melanoma develops, firstly nevus, then dysplastic nevus, next radial-growth phase, after that vertical growth phase and finally metastatic melanoma. The most important transition is RGP to VGP because this is where keratinocyte mediated growth control is lost, related with tumour thickness being a forecaster of metastatic melanoma. Risk factors are environmental and genetic; exposure to ultraviolet radiation causes melanocytes to produce melanin, which is taken up by keratinocytes and hereditary mutations create susceptibility to developing melanoma. Symptoms are small dark spot, with irregular borders or a change in an existing mole. However, tests such as skin biopsy are carried out to verify whether the mole is a tumour or not. At the early stage, melanoma is excised with low chance of it reoccurring, but with metastatic melanomas an aggressive form of treatment would be needed such as chemotherapy and radiotherapy. Protective clothing, sun screen and early detection prevent melanoma from developing. Genes Altered In Metastatic Melanoma The development of melanoma is the attainment of mutations in regulatory genes. Three pathways have been found to be deregulated in melanocytic tumours, including the RAS-RAF-MEK-ER... ...l autonomous growth: the Rb/E2F pathway. Cancer Metastasis Rev. 18 (3), 333-43. 5. Linley AJ, Mathieu MG, Miles AK, Rees RC, McArdle SE, Regad T. (2012). The helicase HAGE expressed by malignant melanoma-initiating cells is required for tumor cell proliferation In Vivo. The journal of biological chemistry. DOI: 10.1074/jbc.M111.308973. 6. Maelandsmo GM, Flà ¸renes VA, Hovig E, Oyjord T, Engebraaten O, Holm R, Bà ¸rresen AL, Fodstad O. (1996). Involvement of the pRb/p16/cdk4/cyclin D1 pathway in the tumorigenesis of sporadic malignant melanomas. Br J Cancer. 73 (8), 909-16. 7. Melnikova VO, Bolshakov SV, Walker C, Ananthaswamy HN. (2004). Genomic alterations in spontaneous and carcinogen-induced murine melanoma cell lines. Oncogene. 23 (13), 2347-56. 8. Pà ³pulo H, Lopes JM, Soares P. (2012). The mTOR Signalling Pathway in Human Cancer. Int J Mol Sci. 13 (2), 1886-918.

Emotionally Focused Therapy Essay

To love and be loved in return is essential for an individual’s happiness. In accordance with many other aspects of life, marital status as been linked to influencing ones life in a positive way; making it happier (Stack, Eshleman, 527). The problem with this is that not all marriages stay healthy and good. With divorce rates raging from 40%-50% in the United States, there ends up being a gap in the happiness of many (Marriage and Divorce, 1). One path that some pairs choose is couples therapy. Unfortunately, generalized couples therapy can be tricky in the way that there is not enough empirical data and it proves difficult for a therapist to know what to do, when to do it, or how to do it properly. As Greenman and Johnson point out, â€Å"Research done in the past 30 years would suggest that between 25%-30% of couples who receive therapy do not demonstrate significant improvement and that there are substantial rates of relapse (close to 40%) among those who do† (Greenman, Johnson, 46). This being said, they continue on to talk about an exception to this rule. It is an experiential-humanistic, systemic intervention that has plenty of empirical support and linked evidence between client outcome and the therapy process. This intervention is called Emotionally-Focused Therapy (EFT). To introduce this type of therapy is it important to know about Attachment Theory. This theory was developed in great part by a British psychiatrist named John Bowlby in the 1950’s (Peterson, 258). This theory has since been studied vigorously using the Strange Situation technique, which measures infant-parent attachment. It will observe infants reactions to their mothers leaving, and also to their return. What has been found is that children at a very young age develop one of three possible attachment styles. The first of the possibilities is to become securely attached. This is the case for around 70% of children (Peterson, 258). When the mother leaves the room, the infants will become upset, but upon her return the infant will reach out in  some positive way including smiling, touching, or speaking to the mother. The second outcome is known as Avoidant (about 20%) (Peterson, 258). In this case, the child will not become upset when the mother leaves, or will the child show enthusiasm when the mother returns. The third possibility is called Ambivalent (about 20%) (Peterson, 258). These children will cry when their mother leaves, and will not be comforted when she returns. In some cases, the child will actually punish the mother for leaving in the first place. These different outcomes have been linked directly to how a mother interacts with her infant. If the mother is affectionate and caring, the children will often develop secure attachments. On the other hand, if the mother is rejecting and judgmental, this could result in the child being ambivalent or avoidant (Peterson, 258). The importance of Attachment Theory is the fact that data shows these attachments, developed in infancy, can stay with an individual throughout the rest of their lives. Avoidant and ambivalent children often grow up to be less sociable than securely attached children. Once these children grow into adulthood, their attachment stops being to their parents or caregivers and are replaced by romantic partners (Peterson, 50). It is common that someone who grew up being avoidant or ambivalent may find it hard to express their basic emotional needs to another individual. It is also common that marital problems can come down to a lack of positive communication. Being critical, defensive or stonewalling, which is often the case with people unable to express themselves, can absolutely effect a marriage negatively (Stack, Eshleman, 528). If a married couple find they are struggling through their marriage, it could be possible that one or both of them were not securely attached in infancy. This is where Emotionally-Focused Therapy can aid significantly to a couple. With around 40% of children growing up either avoidant or ambivalently attached, it is not surprising that divorce rates are as high as they are (Peterson, 260). In addition, with standard couples therapy not being as successful as one would hope, Emotionally-Focused Therapy is a refreshing, and supported way to get the help many couples may need. Peterson defines EFT as, â€Å"An approach for troubled couples based on attachment theory that  directly teaches a more-flexible approach to the expression and satisfaction of needs† (Peterson, 272). The goal of this technique is to be able to send and receive accurate affective messages with their partner which helps each of them achieve the comfort and connection they desire. This therapy is separated into 3 stages, with different sets of therapeutic goals for each. The first stage of EFT is called Cycle De-Escalation (Greenman, Johnson, 47) . This is where the couple can identify the main difficulties in their marriage and begin to understand their problem-cycle. This can often include loneliness, dejection or the fear that that can be associated with not being close and connected to their spouse. This is often when attachment styles are most notable. The second stage involves two main ideas being, Withdrawer Re-engagement and Blamer Softening (Greenman, Johnson, 47). This is a very important stage because it involves restructuring the way the couple interact with each other. The therapist will use many different methods including reflections, enactments, and empathetic restatements to guide the conversation. It is also important in this stage that the individuals turn to one another and portray their true affect. The therapist will help to teach them to control their body language, facial expressions, and tone of voice when speaking to each other. After stage two, the couple should be able to provide and ask for comfort from their partner, coming from a place of vulnerability (Greenman, Johnson, 47). In the third stage the therapist will act as a facilitator. The couple will be redirected and asked about major longstanding conflicts they had. They can then incorporate their new way of interacting with each other into their problem cycle, successfully minimizing it (Greenman, Johnson, 48). This form of therapy is important in showing individuals, who may not have ever expressed themselves thoroughly, that it is okay to recognize their need for emotional closeness. It is also important that they are aware of their avoidance toward speaking vulnerably. Once individuals can obtain a safe haven in their relationship and participate in problem solving effectively, most couples have reported a significantly higher satisfaction with themselves and in their marriage (Greenman, Johnson, 50). When learning about Attachment Theory, some may find themselves in the avoidant or ambivalent categories. This can be daunting, due to the fact that these attachments stay with us throughout our lives. It is discouraging to look into the future and assume you will still not be able to express yourself to your loved ones, and all of this because we did not become securely attached in infancy? This hardly seems fair. Emotionally-Focused Therapy gives an opportunity to those, who perhaps have never been in a secure relationship, to express themselves securely. It allows them the opportunity to build on their relationships in a healthy, productive way. Also allowing them the weight lifting feeling of being vulnerable, heard, and responded to with positivity. Work Cited: Greenman, P., & Johnson, S. (2013). Process Research on Emotionally Focused Therapy (EFT) for Couples: Linking Theory to Practice. Family Process, 52, 46-61. Retrieved November 29, 2014, from http://web.b.ebscohost.com.dml.regis.edu/ehost/pdfviewer/pdfviewer?sid=552d7eaa-fd7a-47e1-85e2-1e0eeb60ec88@sessionmgr115&vid=3&hid=110 Marriage and Divorce. (n.d.). Retrieved November 29, 2014, from http://www.apa.org/topics/divorce/ Peterson, C. (2006). A primer in positive psychology. Oxford: Oxford University Press. Stack, S., & Eshleman, R. (1998). Marital Status and Happiness: A 17-Nation Study. Journal of Marriage and Family, 60(2), 527-538. (Stack, Eshleman, 527)